One factor in a gown's expense is the designer. Certain designers have established a reputation for style and beauty that makes the gown more expensive to make and can demand a higher price due to popularity. The Green Hanger Shop will highlight a few designers to help shoppers in their decision about whether it is worth it to them to pay more and also, to point out the savings from a preowned designer gown. Our first designer is the Jim Hjelm collection. I actually thought there was a Jim Hjelm designing these beautiful gowns and dresses, but I was wrong. They are designed by Francesca Pitera, a graduate of the esteemed Otis Art Institute/Parsons School of Design in Los Angeles. Francesca draws inspiration from the New York museums and art shows. Combining textures, colors and lace, she creates gowns that are classic and feminine with a touch of sensuality to give every bride style and grace; her silhouettes flatter all body types. Intricate details are her trademark.Jim Hjelm Bridal gowns can demand a price tag of $3,000 or more. A preowned gown can be found for less than $1,000. Here is where you can find exquisite quality, afford an expensive gown, and pay thousands less for your favorite designer. Don't get caught up in the year of the dress. Many dresses, especially Francesca's, are timeless and repeat style with slight differences in detail.